No big surprise here. Based on a recent survey, MediaPost announced that 45% of consumers want real-time mobile offers while…
In a big splash article in AdAge, found here, P&G CEO announced a shift in strategy to focus more on…
In a recent RevTrax blog post, found here, we spoke about the power of promotion CRM for brands and the…
It seems people love to hate JCpenney these days, blaming the lack of recovery in performance on “the prior strategy”…