Archive for June 2011

MediaPost article on online-to-offline search marketing

Great article by Laurie Sullivan at MediaPost on coupons and tracking online paid search marketing to offline sales for AMF Bowling. Coupons have always been a great way to entice customers to purchase products or services. Coupons, as well as other redeemable incentives, have the unique ability to track the impact of an ad or marketing tactic on the resulting sales, either in-store or online. In the traditional marketing world of coupons, a marketer knows how many coupons she puts out there and how many are redeemed. Pretty basic math… In the online world, things get a lot more complicated. Marketers are beginning to make the necessary changes to manage their digital direct marketing efforts in the ways that allow them to measure performance relative to their more traditional efforts… raises $200 million, the dominant player in the online coupon universe, recently announced a new round of investment of $200 million to buy out existing investors and employees and add staff. The company has sustained phenomenal growth over the past several years with the acceleration of consumer demand for online coupons, especially printable grocery coupons. They reported doubling revenues in the last year and expect 2011 revenues to reach $100 million. They have been able to capitalize on the heady market for coupon and daily-deal related investments by raising this new round of capital on a $1 billion valuation, representing a 10X forward revenue multiple over its expected $100 million 2011 revenues. This is good news for private companies in related industries looking to raise capital. Check out the full press release here.

Silverpop email blog article on coupons

Silverpop, a RevTrax partner in the email marketing universe, posted a great new article on email couponing. Check it out…