Archive for Mobile coupons

Mobile coupon usage on the rise

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With almost 100 million people using mobile coupons, it’s clear the trend has continued for mobile adoption and overall adoption of coupons in general. The story and study by media post and Koupon Media shares some interesting insights. It’s not as simple as people using paper less and mobile more. People are using coupons more in every vehicle. Mobile is growing for coupons albeit at a rate less than mobile advertising or commerce ironically. One needs to ask why…

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More real-time mobile offers inside a retail store

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No big surprise here. Based on a recent survey, MediaPost announced that 45% of consumers want real-time mobile offers while they are inside a retail store. So it’s not quite the majority, but it’s close. I’m somewhat surprised so many consumers want to be bombarded with messages while shopping. I guess if the messages have a coupon to save you money, sure, bombard away… The most surprising trend is that acceleration of mobile promotion adoption by consumers. It’s happening faster than most analysts expected…

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JCPenney Poor Q4 Results Blamed on Ron Johnson

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It seems people love to hate JCpenney these days, blaming the lack of recovery in performance on “the prior strategy” of Ron Johnson, who tried to transform the company by eliminating coupons, deals and discounts and good with an everyday low price. The logic was sound. Except I’m guessing nearly impossible to pull a 180 in a company’s merchandising strategy from hi-Lo (promotional) to EDLP (everyday low price). Retraining the entire generation of customers was a near impossible feat.

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