Archive for January 2017

What if marketing cloud providers could have a personality?

In a recent Chief Marketer article, found here, the author highlighted a funny exercise performed by the IBM Watson evangelist at the London MarTech event. He profiled all major marketing cloud providers and gave the outputs of each, which detail their distinct personalities. Fun exercise for a big data analytics provider in a room full of tech and marketing geeks…

Challenge for CEOs and cost of moving too slow

In a recent article by HRB, I loved the juxtaposition between the older ways of making decisions, deliberating, taking time and the necessity for leaders to make the best decisions they can with best information as fast as they can. Focus is key, but balancing risk-taking (faster decisions with partial information) and innovation with core business strengths will be a challenge for CEOs going forward.