Archive for August 2014

ATKearney shows us the future of omni-channel retail commerce

In a great white paper by the management consulting firm ATKearney, their retail experts use some compelling data to make the argument for brick & mortar stores at the heart of the future retail model. The data don’t lie. People still spend most of their shopping time, and money, inside a physical store. Mobile and Web commerce are definitely creating additional selling opportunities, but the nature of those purchases tends to be much more of a needs-driven purchase motivated out of convenience and speed. Check out some of the great analysis in the report and decide for yourself whether physical retail is down and out.