OMMA global is going on in NYC with tons of interesting content related to digital advertising. It seems like many major agency people as well as brands are in attendance. Given all the recent hype around QR codes, I thought it might be interesting to check out the agenda and attend my panel at 4:45pm tomorrow at the conference. Hope to see you there!
Archive for September 2011
In a recent article on wsj.com technology, it seems like many players large and small are dropping out of the daily deal space. I don’t think anybody is surprised by this. I do think that many companies underestimated the people and capital investment to scale a local advertising business in a short period of time. Just look at how long it took companies like ValPak (Cox Media) and Valassis to get to where they are today. Check out the full article here.
Next week is the Daily Deal Summit in San Francisco. The agenda looks solid with various important topics that any advocate or skeptic would want to learn about. There will likely be hundreds of companies from the deals space, although not sure there will be anybody else in attendance except for email service providers who are sponsoring. It’s my first deal conference (they’ve only been around for a year or so). Check out the agenda here.