Lots of rumors flying around about Yahoo! buying Groupon for what seems to be a paltry sum given Groupon’s recent success. TechCrunch article here. Not quite sure I understand how this rumor got started or why it got started. The business transaction makes marginal sense for Yahoo! given the local-focus of Groupon. Yahoo! understandably wants to own awesome content and can provide huge distribution to Groupon. But so can a lot of companies. I see a traditional player in the local advertising space buying Groupon, with a higher willingness to pay and more ways to leverage feet-on-the-street salespeople to help Groupon expand it’s footprint from a merchant and market perspective. Nonetheless, the news story was not completely surprising.
Archive for October 2010
Forbes.com recently published an online article showcasing Andrew Koven and Steve Madden’s mobile commerce and marketing vision. It’s a very informative and insightful article. In my opinion, it’s probably the first detailed and strategic overview of mobile strategy published on a major multi-channel retailer that I’ve read. Definitely a must read. Check it out.